Kessler Associates

Google Maps is Probably the single most important inbound link you can
create for your internet presence for free. Just because you might find you are
listed, does not imply it is optimized to help you perform.

Insure you have “Claimed Your Business Listing”

Review the listing for accuracy and complete details. Make sure the contact
information is correct and use Key Words when ever possible. Review a competitor
or two before updating, be sure you have a plan for categories for your listing
as well as an answer to affilliations, products and services.

Insure your domain (Website) is listed like this: http://www.yourdomain.com

Not Like This: http://yourdomain.com

Your Description is Limited to About 200 Characters, make it count. Use
meaningful keywords. Look at the difference in the following two examples and
see how the second is packed full of keywords.

Acceptable Examples: We are a professional website design
and maintenance service provider in the Houston and Woodlands area in Texas. We
deliver hign quality website design and maintenance services.

Better Example: Website Designs & Maintenance, Webmaster
Designing Web Sites, Webmistress The Woodlands, Texas. Design Host Maintain
Webs, Domain Names & Registration

Choose as many categories that are “Appropriate” to your business, do not
choose questionable or categories that are not related. This can hamper your
performance.

Add photos that may help show off you, your products or services.

Add a video if you have one.

Add Additional Details, Use Keywords.

Verify by mail or phone and you are done. You can follow up and make updates
at any time. If you have more than one address, do the same for ALL addresses.
This helps localized searching. A Spring address won’t perform well in The
Woodlands and vise versa.